The company hosting and fulfilling orders for Yeezy.com has removed the brand’s website after the streetwear and footwear brand, owned by Kanye West, reduced its online shop to a single T-shirt with a Nazi swastika emblazoned on the front, a representative for the brand’s hosting platform confirmed.
Shopify, the host of West’s successful brand’s e-commerce website, told The Hollywood Reporter in a statement about the removal on Tuesday morning that following the addition of the swastika shirt, the brand violated policy.
“All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms so we removed them from Shopify,” a spokesperson for Shopify said.
The platform’s rep did not explain which rules of Shopify’s terms were violated. The website hosting and e-commerce platform’s terms of service declare that Shopify will act “to restrict products or activities that we deem unsafe, inappropriate or offensive.” Yeezy.com now sends users to a blank webpage reading “Something went wrong:” and “Store not available.”
On Sunday night, Yeezy bought Super Bowl ad time in local markets, and a confounding, short spot for the brand aired toward the big game’s conclusion. In the clip, which West seems to have shot himself on an iPhone’s front-facing camera, he wears sunglasses while lying down in his dentist’s chair. “I spent like all the money for the commercial on these new teeth,” he says, showing off his diamond-encrusted chompers. “Once again I had to shoot it on the iPhone. Um … um…. Go to Yeezy.com.”
On Sunday night, when the ad aired to a massive audience, Yeezy.com featured the expected apparel and music for sale on CD and vinyl. But on Monday morning, the sole item for sale on Yeezy.com was a white T-shirt with a black Nazi swastika emblazoned on the front; the cost is $20.
The Hollywood Reporter reached out to a rep for Yeezy about the T-shirt and website on Tuesday morning but did not immediately hear back.
More to come.
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