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The 20th anniversary celebrations are coming in hot this spring. First came the Garden State 20th Anniversary Concert (and Aviator Nation collab). Then, Swarovski’s Disney Classics collection marking their 20-year partnership. Now, after two decades, Joe Wright’s 2005 Pride & Prejudice film gets a theatrical rerelease and limited-edition merch drop.
Starting Sunday, April 20, the Keira Knightley- and Matthew Macfayden-led Jane Austen adaptation returns to theaters for a limited engagement. To add to the festivities, Focus Features has unveiled a new line of movie-inspired merchandise, available to shop while supplies last on nbcstore.com.
Possibly the most sought-after product from the capsule is the hooded sweatshirt depicting Mr. Darcy’s memorable hand flex. Other collectibles include posters, blankets, t-shirts, tank tops, candles, totes, stickers, notebooks and an assortment of drinkware.
Pride & Prejudice Mr. Darcy’s Yearning Hooded Sweatshirt
This film-themed launch only adds to the long list of TV shows, movies and franchises tapping into the merchandise category and embracing the widespread opportunities for brand collaborations. Other recent examples of far-reaching product marketing campaigns include The White Lotus season three, Hello Kitty’s 50th anniversary celebration and, of course, Wicked.
See a few favorites from the Pride & Prejudice 20th anniversary product line below, and shop the full collection at NBCUniversal’s online store. Prices range from $9.95 for sticker sets to $80 for Mr. Darcy’s Yearning Hooded Sweatshirt.
Pride & Prejudice Most Ardently Women’s Ribbed Tank Top
Pride & Prejudice You Have Bewitched Me Premium Sherpa Blanket
Pride & Prejudice No Money, No Prospects Women’s Crop Top
Check out the rest of the anniversary product lineup at nbcstore.com, available while supplies last. Plus, rent or buy the film on Apple TV or Prime Video to relive the romance from home.
Related: Pride & Prejudice 20th Anniversary: Director Looks Back on the Film’s “Intentional” Fashion Moments
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