Film-focused social media platform Letterboxd plans to launch a curated TVOD (transactional video-on-demand) service, targeted at its 20 million-strong cinema-obsessed user base.
Letterboxd unveiled the plans at the Cannes film festival on Tuesday, saying the Letterboxd Video Store would feature themed rental “shelves” highlighting film festival selections, overlooked titles, global cinema, and emerging filmmakers. Rentals will be available either on demand or within timed windows modeled after festival screenings.
The Letterboxd TVOD service plans to curate its selection informed by user activity and enthusiasm across its site.
“Every day, we see members recommending films to each other, adding to their watchlists and hungry to discover more,” said Letterboxd CEO Matthew Buchanan. “Letterboxd Video Store is our way of delivering for those film lovers, creating a dedicated space for films that deserve an audience.”
The company said the service will also explore opportunities to host titles that have not yet secured widespread distribution, presenting this as a “potential new path to audience connection for
filmmakers and sales agents seeking visibility and momentum.”
The company said details on territories, titles, and launch dates will be announced in the coming months.
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