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Amazon is doubling down on Prime Day this year.
Typically a two-day event, Amazon Prime Day 2025 will take place from July 8 to 11, the e-commerce giant announced Monday night. NBA superstar LeBron James stars in the ad campaign for this year’s event, which kicks off now with early deals such as up to 30 percent off Amazon brands and more. (The icon is also debuting his grooming brand, The Shop, today on the marketplace.) This year’s sale also features Today’s Big Deals, a new daily deal drop highlighting the best exclusive Prime member discounts on brands including Samsung, Levi’s, Kiehl’s and other top names.
Related: The Best Amazon Prime Day Alternative Sales
Prime Day 2025 in July comes as shoppers are pulling back on non-essential shopping amid uncertainty over the economy due to President Donald Trump’s tariffs. Amazon’s expansion to a four-day sale appears to be the e-commerce giant’s strategy to increase sales with an additional 48 hours of flash sales and exclusive deals.
Related: The Best Amazon Alternatives for Shopping Groceries, Home Goods and More
Historically, Amazon’s major summer sale is one of the best times to save on small- and big-ticket electronics, such as the company’s lineup of Fire TVs and tablets, Kindle e-readers, Blink home security cameras, Ring video doorbells, Eero 6+ mesh Wi-Fi systems and more. This year, Amazon says it will offer some of its “lowest prices of the year so far from top brands like Sony, Dyson and Living Proof, along with deals from exciting new-to-Amazon brands like Unwell Hydration, Tarte Cosmetics and Away.”
Below, watch the official trailer and keep reading for everything you need to know about Amazon Prime Day(s) 2025, including the start and end dates, the best early deals, how to earn shopping credits and more.
When Is Amazon Prime Day 2025?
Amazon confirmed that Prime Day 2025 will start on Tuesday, July 8, at 12:01 a.m. PT, and end on Friday, July 11. It marks the first time that the e-commerce giant’s sale event has spanned more than two days.
Amazon Prime Day 2025: Best Early Deals for Prime Members
Prime members can enjoy exclusive deals starting today with Amazon partners. Now through July 7, save $10 on a Grubhub+ delivery order over $20 with code PRIME10.
From June 3 to July 6, enjoy early access deals on products from select small businesses, including Tipsy Elves, Think Tak Scholar, LuxClub, Plantifique and tohers.
Starting on July 1, Prime members can save up to 30 percent off Amazon’s in-house brands, including household essentials, school supplies and more from $3 from Amazon Basics; and clothing and swimwear starting at $12 from Amazon Essentials.
On July 4th weekend (July 3 to 6), Prime members can also save $1 off per gallon on one fuel purchase up to 35 gallons at over 7,500 BP, AMPC and Amoco locations.
Looking to save on a rental car for your next road trip? Save up to 30 percent off base rates for rentals and 10 percent back (in the form of an gift card) when you reserve a car on Avis through Amazon.
Other vacation deals include 10 percent off select hotels through Visit Myrtle Beach and cruises starting at $80 per person per day with Carnival Cruise Lines.
Do You Need to Be a Prime Member to Shop Amazon Prime Big Deal Days?
In short, yes. As the name suggests, Prime Day is Amazon’s exclusive savings event exclusively for Prime members, so you’ll want to sign up for a membership before you start shopping. The good news: Amazon has a 30-day free trial so you can test out a subscription before you commit. Subscriptions auto-renew at $14.99 per month or $139 per year.
If you’re a student between the ages of 18 to 24, you can try Prime Student free for six months; after that, pay only $7.49 monthly or $69 annually.
While some deals will be made available to all Amazon shoppers, the best Prime Day discounts are reserved for Prime members.
Top Amazon Prime Day 2025 Offers, How to Earn Shopping Credits
There are plenty of other ways to save ahead of Prime Day.
Prime members can score a $200 Amazon gift card instantly upon approval for the Prime Visa credit card now through July 14, or an $80 gift card upon approval for the Prime Store card through July 11. Cardholders earn 10 percent back or more with exclusive deals on Amazon and unlimited 5 percent back at Amazon.com, Amazon Fresh and Whole Foods Market. Learn more here.
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