Loewe Paula’s Ibiza 2025 Stars Giselle of Aespa and Actor Jamie Dornan

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Summer is here — according to Loewe, that is. The luxury fashion house has officially dropped its annual Paula’s Ibiza collection, now live online and available to shop in boutiques beginning April 17.

The campaign imagery stars Aespa member and Loewe brand ambassador Giselle alongside actors Jamie Dornan, Sophie Wilde and Enzo Vogrincic. With the iconic tomato motif at the forefront, the accompanying collection highlights flowing shapes, breezy silhouettes, botanical prints, textural knits and whimsical accessories.

Loewe Square Pocket in Iraca Palm and Calfskin

Loewe Bucket Hat in Denim

The free-spirited pieces span both womenswear and menswear and, as always, draw inspiration from the iconic Paula’s boutique in Ibiza.

With creative direction from the one and only Jonathan Anderson, the Loewe Paula’s 2025 campaign was shot on the coast of Portugal by acclaimed New York-based photographer Gray Sorrenti.

Loewe XL Puzzle Fold Tote in Raffia

Loewe Campo Boat Shoe in Calfskin Suede

In classic Loewe form, the capsule includes a hefty selection of cheeky-meets-luxe accessories and charms to add a personal touch to the brand’s lineup of both women’s bags and men’s bags. The keychains and bag charms range from animals and insects to florals and foods, including, of course, tomatoes.